When it comes to successful social marketing, one of the biggest mistakes many marketers make is they are too focused on making money and not enough on socializing. As a result, they often end up spamming their followers — and this can result in getting their comments/posts ignored, blocked, or worse yet, completely banned.
If you want to see real results from social marketing, you need to use the social networks as they were intended … to socialize. Remember, socialize first, promote second. When you do things in this order, you’re much more likely to attract followers who are interested in what you have to offer.
Internet marketers who focus more on advertising and less on socializing rarely see the results they are hoping for.
Yes, it takes more time to socialize, but it pays off in the long run.
Think about it this way: Who would you trust more … the opinion of your friends, family, or coworkers? Or the opinion of a salesperson you just met?
Trust is an undeniable factor in successful social marketing.
A good ratio to follow is to post at least five socially-oriented messages for every one marketing message. This can vary from niche to niche and may also be affected by your target market. You may find some consumers will respond well at a two-to-one ratio. However, as a general rule the five-to-one ratio is safest.
The bottom line is to use good common sense. Consider what you want to accomplish through your social marketing. But always remember to socialize first, promote second.