You have to be able to do more than write if you want to convert with your copy. It requires you to understand the needs of your readers so they can be persuaded that your product can solve a problem for them. Let’s take a look at some effective copywriting strategies you can use to improve your conversions.
Your headline is perhaps the most crucial element of any copy. That’s right, if your headline is weak, then it won’t even matter how well the rest of the copy is written. Browsing is being done very quickly, as internet users are going from page to page at a fast pace. So your sales letter should be eye catching. So how exactly do you know your headline is good and really worthy? Using various headlines and rotating them will give you the info needed on which is more successful. When creating a headline there are no hard rules. The goal is to have the customer attentive and wanting to read your sales copy. In fact, there have been instances where copywriters have used absurd headlines, yet received outstanding responses. The real goal is not in what exactly you write as a headline but rather how you write it. For you to separate from your competition you need to start thinking out of the box. There are also other elements that play a part in determining if your headline is good or not. You should also try to keep your headline short and to the point.
When creating a sales copy you can increase the value of your product in various ways. One such way is to include a bonus for the user with the product. Everyone loves the idea of free bonuses. Customers like to pay less for more. By Giving away free bonuses with the main product it give the customer the impression that the value of the product is greater and their price is a killer deal. There are also instances where people only bought the product for the free bonus included.
Yes, it is that effective. Depending on what bonus you included and how you position yourself will affect the success of the product. Try to offer something of value that compliments your primary product in some way. Don’t put in the bonus just for the heck of it.
Having a copy short or long or vice versa is a topic that some agree and others disagree. The decision for either a long or short copy is up to you but studies have shown that a long copy gets better results. Longer copy allows readers to learn more about the product and absorb more information before buying. For those prospects who don’t want to have a long lecture on the product a short copy would be best for them. All in all, copywriting is all about how you express the benefits of your product and show your prospects the real benefits. It may take time to master but it is very much possible.